Sy-led property developer SM Prime Holdings Inc. has launched Signature Series by SM Residences, its new brand focusing on the premium and luxury market, which will be developing 400 hectares of prime land in Mega Manila and Cebu for high and ultra-high-networth individuals.

During the launch of the new unit, SM Prime Executive Vice President and Group Head of Signature Series Jose Juan Jugo announced that they will kick off with the development of their 284-hectare master-planned community in Susana Heights, adjacent to Ayala Alabang, for which the firm has committed an initial capital expenditure of ₱ 25 billion.

Given its prime location, Jugo said lot sizes will be sold at a minimum of ₱ 100 million each with cuts of no less than 750 square meters. The plan includes residential clusters, neighborhood retail, civic spaces, pocket parks, and an ultra-luxury village.

Signature Series is also forging a strategic partnership with a reputable high-end real estate developer to jointly develop its 6,000-square-meter prime property in one of Makati City’s upscale neighborhoods.

Over the next several years, Signature Series will break ground on exceptional residential enclaves in Parañaque, Pasay, Pasig, Taguig, Cebu, Cavite, Tagaytay, Batangas, and the City of Manila.

These landmark sites, drawn from SM’s unparalleled landbank, will redefine the premium primary residential experience through world-class master planning and a deep commitment to quality and enduring value.

“Our legacy has reshaped landscapes with developments that are monumental and meaningful—enriching Filipino moments,” said SM Prime Vice President and Head of Design, Innovation, and Strategy Jessica Sy.

She added that, “We bring that same intentionality, wholeheartedness, and excellence to Signature Series, ensuring that these communities support every stage of people’s lives.”

For the Susana Heights project, Sy said they have tapped different consultants, Filipino and foreign designers, so it will appeal to both the domestic and international markets.

“In terms of design, we’re not just looking at what we want right now but how do you want to develop in the future…we will be looking for future value in terms of what makes it different from a regular SMDC (SM Development Corporation) or from our competitors.

“We are really bringing in an additional value for the long term. Our commitment is to be here for decades…we are going to be creating developments that are geared for future thinking, for how a family grows and for how lifestyles grow, but also how we can protect the investment for long term,” she explained.

Meticulous planning and discipline define every Signature Series development, with a specialized and dedicated team of designers, strategists, technical experts, and service professionals seamlessly collaborating to deliver an unparalleled ownership experience from first impression to final handover.

“From the earliest design decisions to the way every detail comes together on site, intentionality, wholeheartedness, and excellence define the way we work. For Signature Series, this means creating visually refined spaces that are responsive to how people live, and are built to stand the test of time,” said Sy.

She noted that, the expansion into premium primary residential is a natural progression given SM’s extensive experience in creating upscale environments through its renowned mall developments, office buildings, hotels, and leisure properties.

This now enables the company to serve every segment of the market—from economic housing all the way to ultra-luxury residences. This strategic move not only captures the growing affluent market but also maximizes the value of SM’s extensive landbank, firmly establishing the company as a comprehensive, full-line developer.

“One very promising aspect in the organization is the raw material is there, the land is there, nationwide. It’s just a matter of us selecting the best properties available in our portfolio to develop into high-end primary residential communities. The opportunities are immense,” said Jugo.

Signature Series takes a future-facing approach by blending the best of purposeful design, innovation, and SM’s enduring principles of accessibility and integration.

Developments will cater to a full spectrum of premium lifestyles, from sophisticated entry-level premium primary residences to the highest tiers of luxury and ultra-luxury homes, all curated with signature artistry and a deep respect for how people truly live.

Signature Series offers a diverse range of residential products: Entry-Level Premium (starting at ₱ 15 million) for property upgraders, young executives, and starter families; Upscale (starting at ₱ 25 million) for established professionals and affluent families; and Luxury and Ultra-Luxury (₱ 65 million and above) – curated for high-net-worth individuals and legacy families seeking the utmost exclusivity and refinement