MAKATI CITY, Philippines, July 9, 2025 – SM unveils its newest residential brand, Signature Series by SM Residences, marking its official entry into the premium and luxury living space.

Building on the SM group’s legacy and strong commitment to nation-building, the expansion into premium primary residential is a natural progression given SM’s extensive experience in creating upscale environments through its renowned mall developments, office buildings, hotels, and leisure properties. This now enables the company to serve every segment of the market—from economic housing all the way to ultra-luxury residences. This strategic move not only captures the growing affluent market but also maximizes the value of SM’s extensive landbank, firmly establishing the company as a comprehensive, full-line developer.

“One very promising aspect in the organization is the raw material is there, the land is there, nationwide. It’s just a matter of us selecting the best properties available in our portfolio to develop into high-end primary residential communities. The opportunities are immense.” said Jose Juan Jugo, SM EVP and Group Head of Signature Series.

A Vision Rooted in Legacy and Innovation

The brand seal, featuring a stylized “S,” represents movement, individuality, and the brand’s personal imprint on each space it creates. Rendered in a rich earthy bronze palette, it conveys grounded sophistication and lasting value, a nod to the brand’s philosophy of timeless artistry and innovation.

“The SM Group has had immense success. Our role in the organization is to make sure we complete the line by putting in the right people, the right disciplines and making sure we execute in the right ways.” Shared Jugo

Meticulous planning and discipline define every Signature Series development, with a specialized and dedicated team of designers, strategists, technical experts, and service professionals seamlessly collaborating to deliver an unparalleled ownership experience from first impression to final handover.

“From the earliest design decisions to the way every detail comes together on site, intentionality, wholeheartedness, and excellence define the way we work. For Signature Series, this means creating visually refined spaces that are responsive to how people live, and are built to stand the test of time,” said Jessica Sy, Head of Design, Innovation, and Strategy for SM Residences and SM Prime Holdings.

Diverse Offerings for Every Premium Lifestyle

Signature Series offers a diverse range of residential products: 1) Entry-Level Premium (starting at ~Php15 million) – designed for property upgraders, young executives, and starter families looking for their first step into premium living; 2) Upscale (starting at Php25 million) – for established professionals and affluent families who seek spacious, character-driven homes; and 3) Luxury and Ultra-Luxury (Php65 million and above) – curated for high-net-worth individuals and legacy families seeking the utmost exclusivity and refinement.

Concrete Plans Unveiled

SM has initially tagged over 400 hectares of existing prime land for Signature Series developments, with more than 300 hectares located within Metro Manila. The remaining sites are strategically distributed across key regions, underscoring the brand’s nationwide footprint and long-term commitment to the premium primary residential market.

Among the first to break ground is SM’s 284-hectare landbank in Susana Heights, Muntinlupa. A beloved community since the 1970s, Susana Heights is now being elevated into a premier suburban mixed-use destination. Signature Series is investing an initial ₱25 billion to develop residential clusters, neighborhood retail, civic spaces, and pocket parks—offering a rare combination of exclusivity, lush greenery, and seamless accessibility. Within this vibrant community, an ultra-luxury village is also being planned.

In Makati City, The Signature Series group is forging a strategic partnership with a reputable high-end real estate developer to jointly develop its 6,000-square-meter prime property in the lifestyle and business district.

Additional locations in Manila, Pasay, Parañaque City, Taguig, Cebu City, Cavite, and Batangas are some of the sites in the pipeline—each one contributing to the Signature Series’ vision of redefining premium living across the Philippines.

The new line’s projects are already integrated into SM’s broader development pipeline. This is a strategic move that positions the brand as a long-term player in the country’s premium real estate space, ready to challenge conventions and set new standards in residential excellence.

With plans locked in and teams in place, Signature Series by SM Residences enters the premium market with clear intent and poised to set new benchmarks in design, experience, and long-term value.

About Signature Series by SM Residences

Signature Series is SM Prime’s premium residential line, underpinned by the unmatched legacy and expertise of the largest property developer in the country and one of the largest in Southeast Asia today.

About SM Prime and SM Residences

SM Prime Holdings, Inc. is one of the largest integrated property developers in Southeast Asia, with a diverse portfolio of malls, residential developments, commercial spaces, hotels, and convention centers. SM Prime continues to shape urban and lifestyle landscapes across the Philippines and beyond, guided by its commitment to innovation, excellence, and nation-building.

SM Prime consolidates its residential segment under the “SM Residences” umbrella for a unified brand architecture for its diverse portfolio of economic, medium, leisure and premium developments.

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